FIFA Fan Festival, World Cup 2026
A template system for the FIFA Fan Festival at the 2026 World Cup: close to 1,000 templates for 14 host cities, made in three weeks by a team of four I hired and led.
- Concept and art direction of the template system. I hired and led the design team.
- 50 Sport, London
- 2026
- Four senior designers, hired and led by me
- Social in 1:1, 4:5 and 9:16, Web headers and banners, Newsletters, Broadcast lower thirds, Host-city guides
- 14 host cities in the US, Canada and Mexico
7M+
reach during the World Cup
The story
Context
The FIFA Fan Festival gave fans in each host city of the 2026 World Cup a place to watch and celebrate together. 50 Sport, a London sports entertainment agency, brought me in to build and lead the design team for the festival’s web and social output.
Challenge
Fourteen host cities, each with its own venue, dates and programme, all needing a full toolkit at the same time, in three weeks, inside FIFA’s brand rules.
Idea
Build a system, not a set of posters. One layout per message, with the city’s name, venue and colours swapped in, so Atlanta and Mexico City each look like themselves but clearly belong to the same festival.
Execution
I set the master templates and the rules for colour, type and cropping, and led four senior designers through production. Every file came back to me for quality control before delivery. The team made close to 1,000 templates across social, web, newsletters and broadcast, plus a guide for each host city.
Result
7M+ reach during the World Cup. Source: client figure.
The work
One template, ten cities
The ticket announcement as it ran in ten of the fourteen host cities. The layout and hierarchy stay fixed; each city brings its own colours and pattern.
One message, every ratio
The same announcement for Guadalajara in square, portrait and story formats, shown at true relative size.
Beyond the posts
Breaking-news posts, photo frames for fans’ pictures, newsletter headers and a broadcast lower third, all built from the same parts.
Live updates and wayfinding
While the festivals ran, set times and schedules changed daily. The same templates carried the updates, the venue headers and the signs on site.
Host-city guides
Header artwork for each city’s page on FIFA.com: Guadalajara, Atlanta, Los Angeles, Miami and New York New Jersey.
Credits
- Client
- FIFA
- Through
- 50 Sport, London
- Dushan Stojkovikj
- Concept and art direction of the template system. I hired and led the design team. I hired the team, set the rules and reviewed every file before delivery.
- Team
- Four senior designers, hired and led by me
Hiring a Creative Lead or Design Director?
Open to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.