Selected campaigns, and the systems behind them
Case studies
Concept and art direction of the template system. I hired and led the design team.7M+ reachFIFA Fan Festival, World Cup 2026
Concept and art direction of the phase-2 executions. I led their rollout across five markets.2.1M foot trafficCrypto Means Business, phase 2
Concept and art direction. I led the design of the landing page and the banner suite.3.2M impressions, +28% CTRTightening the Purse Strings
Packaging design and print artwork. I prepared the box and board graphics for cut and print.Campaign, LBB, Creative MomentFirst Flips × Skateboard GB
Concept and art direction. I led the design of the web and social suites.Samsung Festivals & Galaxy Watch8 Classic
Concept and art direction. I led the design across digital, print and DOOH.Filter Out The Rubbish
Matchday banners, display, decks, editorial and logos
FIFA Club World Cup 2025
Matchday banners for DAZN’s free coverage of the FIFA Club World Cup 2025: web banners, social posts and stories for many platforms, in 12 languages.
Freelance. I led the design team that made the banners across platforms and languages.
Summer days out
Performance Max ads for c2c’s summer fares to Southend-on-Sea and London: £2 kids’ tickets, GroupSave and £9.20 days out, each in 16:9, 1:1 and 4:5.
I led the creative and digital team on the full set of ads.
Whole-health display
A display system for Wellstar Health System across billboards, leaderboards, skyscrapers and interscrollers, with matching out-of-home.
I led the creative and digital team across the display and out-of-home formats.
1.4M
patient reach
Global slide deck
Enterprise slide decks for Roche Diagnostics presenting the cobas® infinity edge ecosystem and the navify® digital health platform.
Deck design. I led the work and signed off the final decks.
30+
countries adopted the deck
Account-based social ads
LinkedIn ads for Siemens’ pharmaceutical software, written to a single target account, with whitepaper and webinar calls to action.
Art direction and design of the social ads, at Iris Worldwide.
Investment slide deck
Slide templates for Allianz Global Investors, built on the brand’s guidelines and icon library: process diagrams, fund benefits and team pages.
Slide deck design, at Iris Worldwide.
15+
countries the deck was adapted for; my team produced the translated versions
Precision contact lenses
Materials for Alcon’s Precision1 and Precision7 contact lenses: key visuals and underground posters, a Z-fold brochure and a social carousel.
Key visual, print and social design, at Iris Worldwide.
Homegrown energy display ads
Display ads for SSE’s investment of over £20 billion in homegrown energy, “You’ve got the power, we’ve got the energy”, in skyscraper, MPU, mobile and leaderboard sizes.
Artwork and display design.
Samsung Knox digital guide
A digital guide for Samsung Knox, “How to grow a retail business in the digital age”: tips for small businesses on security and devices, with illustrated photography and charts.
Layout and design of the guide.
Quarterly magazine and market report
Editorial layout for Cruise Industry News in 2020: the Fall issue of the quarterly magazine and the 2021 European River Cruise Market Report, with features, ship profiles and data tables.
Editorial design and layout.
Hiring a Creative Lead or Design Director?
Open to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.