Seventeen years in agencies, from print and outdoor in Skopje to global campaigns for Samsung, PayPal, Siemens, Allianz, Barclays and FIFA. I have grown a design team from three to ten, and built a team of four that delivered nearly a thousand Fan Festival templates in three weeks. Now I shape the creative process at Cheil. Outside it, I lead marketing and game design at Splendid Forge and build my own app, MaxDog, with an AI team behind it.
A template system for the FIFA Fan Festival at the 2026 World Cup: close to 1,000 templates for 14 host cities, made in three weeks by a team of four I hired and led.
Read the case study7M+
reach during the World Cup
Phase 2 of Ripple’s “Crypto Means Business” campaign for the financial districts of New York, London, Dubai, Singapore and São Paulo, from Underground panels to a special build in Dubai.
Read the case study2.1M
foot traffic in high-traffic zones
A UK campaign in two tones: a calm editorial page on how shoppers are cutting back, and loud banners for PayPal Pay Later with Ticketmaster.
Read the case study3.2M
impressions and a 28% increase in click-through rate
3 → 10
Grew the Iris design team from three to ten in 18 months. I interviewed and hired seven of them myself.
6 of 8
Juniors I mentored at Iris and Codeart who were promoted to senior, through weekly 1:1s, portfolio reviews and workshops.
30%
Shorter delivery times at Iris after I brought in new review stages and design systems.
£3M
Largest campaign budgets I have managed, with 20+ creatives across 8 global campaigns.
“His ability to manage and lead a team effectively doesn’t just mean delegate work, it means allowing the people in the team to own the project which in turn means that the projects were always delivered on time (even before the deadline) to an impressive quality and with minimal to no changes.”
“I really appreciate his honest feedback and the trust he puts in me. It feels good to work with someone whose opinion you respect, while also feeling comfortable sharing your own ideas and figuring things out together.”
“Dushan’s one of those people who just gets what a client actually wants, sometimes faster than the client does. He’s positive even when a project’s a mess, and honestly that attitude rubs off on the whole team.”
I build creative teams, and lately some of them are made of AI. For my own app, MaxDog, I wrote the skills that make a business team and a content machine, and I build the app with Claude and ChatGPT. They research, score, price, code and produce. I make the calls.
Every output ends in a human decision.
Each role above is a reusable Claude skill I wrote and keep improving: its own method, its own rules, its own output.
I design and direct, and AI writes the code. ChatGPT and Codex work inside my Xcode project from prompts I write and check against the real code first. Claude builds alongside them, and games run through ChatGPT and a Godot MCP server.
An iPhone app that helps dog owners keep their dog’s growth and daily care on track. I came up with it and designed it, and I build it with Claude and ChatGPT as coding partners, and an AI team I set up for its business and content.
Since October 2026 I have been Creative Lead at Splendid Forge, an independent games startup making small, strange games. I lead marketing and game design: what each game is, and how it is presented to players. Eight games are in development or at concept stage, among them Orbit, Blink and Higiri.
splendidforge.com
Since 2011 I have designed and sold print templates on GraphicRiver, Envato’s marketplace, under the name Under-Dot: menus, posters and flyers, many of them for seasons and holidays. 89 templates and more than 1,700 sales so far.
Under-Dot on GraphicRiverOpen to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.
