First Flips × Skateboard GB
Packaging and custom skateboard graphics for Samsung’s Galaxy Z Flip5 activation with Skateboard GB, made to be unboxed on camera by creators including Mia Regan.
- Packaging design and print artwork. I prepared the box and board graphics for cut and print.
- Iris Worldwide
- 2024
- Packaging, Custom decks, Creator content on Instagram, TikTok and YouTube
- UK
Covered by Campaign, LBB Online and Creative Moment, June 2024
The story
Context
First Flips was Samsung UK’s Galaxy Z Flip5 activation with Skateboard GB, encouraging Gen Z to try skateboarding ahead of Paris 2024. Creators unboxed their kits on camera for Instagram, TikTok and YouTube.
Challenge
Make a kit that looks good in a creator’s hands on camera, and survives die-cutting and print without losing detail.
Idea
Packaging built for the unboxing: a black box patterned with teal board silhouettes that opens onto each creator’s custom deck.
Execution
Box and board graphics for creators including Mia Regan, artworked for cut and print.
Result
Covered by Campaign, LBB Online and Creative Moment, June 2024. Source: press coverage.
The work
The box
Closed and open: Flip chevron pattern on the sides, mint skateboard silhouettes on the front and the creator’s deck on the top shelf.
Box artwork
The outer and inner box flats, as sent to print.
Unboxed on camera
Mia Regan opening her kit, from her own content.
Credits
- Client
- Samsung
- Agency
- Iris Worldwide
- Dushan Stojkovikj
- Packaging design and print artwork. I prepared the box and board graphics for cut and print. Hands-on: I checked every file for cut and print myself.
Hiring a Creative Lead or Design Director?
Open to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.