Tightening the Purse Strings
A UK campaign in two tones: a calm editorial page on how shoppers are cutting back, and loud banners for PayPal Pay Later with Ticketmaster.
- Concept and art direction. I led the design of the landing page and the banner suite.
- Iris Worldwide
- 2024
- Editorial landing page, 15 display banners
- UK
3.2M
impressions and a 28% increase in click-through rate
The story
Context
A full-funnel campaign for PayPal in the UK. At the top, an editorial landing page about how people were changing their spending; at the bottom, a banner suite for PayPal Pay Later with Ticketmaster.
Challenge
Speak to UK shoppers’ worries about money, and promote PayPal Pay Later through the Ticketmaster partnership, in the same campaign.
Idea
Give the two jobs two volumes. The landing page is quiet and data-led, so it earns trust; the banners are loud yellow and blue, with cut-out fans riding a wave, so they get noticed.
Execution
An editorial landing page with infographics, and a suite of 15 display banners across standard and high-impact formats.
Result
3.2M impressions and a 28% increase in click-through rate. Source: client figure.
The work
Banner suite
Formats from the suite at true relative size, from the 970 × 418 billboard to the 160 × 600 skyscraper.
Credits
- Client
- PayPal
- Agency
- Iris Worldwide
- Dushan Stojkovikj
- Concept and art direction. I led the design of the landing page and the banner suite. I led the creative and digital team through both halves of the campaign and signed off the final files.
Hiring a Creative Lead or Design Director?
Open to Creative Lead, Design Director and Art Director roles in the UK, Europe and the US, on site or remote, and to a few art direction projects with agencies and brands.